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No.209 · CTAs

Entry Point CTA

A closing banner that is one big link: colour blooms from the exact point your cursor came in and drains toward where you leave, and the huge headline inverts precisely along the circle.

The prompt

The design brief behind this component — reuse it to regenerate, remix, or explain it.

Build an agency-style closing banner (max 72rem, 32px radius, hairline ring) that is a single link: a mono eyebrow, a large round arrow in the top-right, an oversized headline ('Have a project? Let's talk.', clamp 2.75–8rem, line-height 0.95, −0.05em) and a ruled row of contact details. Render the content twice in identical boxes: once on the banner, once in a full-size fill layer (lilac on night, terracotta on paper) whose colour variables are inverted. Clip the fill with clip-path: circle(0% at var(--ex) var(--ey)). On pointerenter, write the entry point to --ex/--ey and open to 150% over 1s on an expo-out curve; on pointerleave, move the point to the exit and close on an ease-in curve (640ms). Because both copies line up, the giant letters invert exactly along the sweeping edge. The arrow turns 45° while open. Focus blooms from the centre; touch from the finger.

Notes

Interaction
Move onto the banner from any side and colour blooms from there; leave and it drains to the exit. The whole banner is the link.
Motion
Bloom 1s expo-out; drain 640ms ease-in; arrow turns over 700ms.
Accessibility
One real link containing the headline and details, read once (the inverted copy is aria-hidden). Focus shows the filled state and an outline. Reduced motion makes the bloom instant.
Responsive
Type and padding scale with clamp(); details wrap onto separate lines on phones.
On touch
Colour blooms from your finger on press.

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301 components